Arun Chearie’s Musings on Enterprise Customer Management
The economic downturn witnessed across the world has made people from various discipline with a continuous headache.
Pretty much everyone in marketing space I have spoken to in the last month of two have mentioned budget cuts for the forthcoming year without any adjustment around returns expected, and incidentally the aforementioned folks were talking about approaches to optimize the budget in an effective fashion.
The situation reminds of the old-but-still-relevant saying “need is the mother of all invention”
Barring the fundamental issues around economic downturn, a telco operator in Australia is kind of …
It’s hightime for Marketers to make a choice between attracting the masses or a chosen few to attain the marketing objectives and goals in a structured fashion.
Wondering if you should go for a Best-of-the-Breed or an Integrated Customer Management Solution? Then, this article is just for you.
Technology can play a role in Customer Management is a tested and tried topic today, there are a plenty of case studies around the world proving the statement.
Advertising, Mass Marketing, Carpet Bombing and its Consequences. A few brick-bats to totally absurd commercials that get aired these days.
Application of statistical principles to know more about your customers, and thus be able to reap more value from your marketing budgets.
World has moved on and if you are still basing your strategies from advertising agencies, you are stuck. Help yourself by moving on.
In the last couple of months I had the opportunity to meet a few established players with specific customer management KRAs in financial services industry.
Though its been a couple of years of India waking up to the Customer Management and associated priorities in business management, my initial interactions with aforesaid folks, reemphasized upon the state of affairs being still nascent and yet to grow, the statement of Campaign Management as a priority item in the scheme of things its quite a good evidence on the industry’s nascent stage.
I respect their …
Day before evening read an article in one of the leading CXO internet portals on a new Business Intelligence Solutions in the market. This is one of the umpteen notes I read on new players in the market.
Business Intelligence growing at a very high pace, knowing these a host of software professional comes together and mushroom out a myriad of software solutions in the market, in the process the poor evaluators and decisions makers at various enterprises go through the turmoil of getting stuck in the cobweb of information and …
Many marketers in the Asia Pacific region I have talked to in various occasions have asked if the entire marketing (campaign management, specifically) process can be automated. The response to this question is technically YES, it can be automated.
However, the real question is, do you, as a marketer want to automate the entire process? You might ask, if it is a relevant question? Yes, it is!
Let me give an analogy in aviation industry. The role of technology in aviation space has increased so much; flying a passenger aircraft from Helsinki …
50 Ways to Improve Your Customer’s Experience
Three years ago I shared with readers a list of 50 ways to be more customer-focused and deliver a better experience. I’ve decided to update the list and publish it again. It’s a bit long so you might want to print it out and read it later. Even better, check off those actions you and your team take on a regular basis.
Here are 50 Ways to Improve Your Customer’s Experience:
1. Open the door for your customer whenever possible. This is especially important if …
An interesting offering from AeroMobile for frequent fliers. You will be able to keep you mobile phone on while cruising at some permissible altitude and be reachable to business and family.
