The economic downturn witnessed across the world has made people from various discipline with a continuous headache.
Pretty much everyone in marketing space I have spoken to in the last month of two have mentioned budget cuts for the forthcoming year without any adjustment around returns expected, and incidentally the aforementioned folks were talking about approaches to optimize the budget in an effective fashion.
The situation reminds of the old-but-still-relevant saying “need is the mother of all invention”
Barring the fundamental issues around economic downturn, a telco operator in Australia is kind of …

Many marketers in the Asia Pacific region I have talked to in various occasions have asked if the entire marketing (campaign management, specifically) process can be automated. The response to this question is technically YES, it can be automated.
However, the real question is, do you, as a marketer want to automate the entire process? You might ask, if it is a relevant question? Yes, it is!
Let me give an analogy in aviation industry. The role of technology in aviation space has increased so much; flying a passenger aircraft from Helsinki …