The economic downturn witnessed across the world has made people from various discipline with a continuous headache.
Pretty much everyone in marketing space I have spoken to in the last month of two have mentioned budget cuts for the forthcoming year without any adjustment around returns expected, and incidentally the aforementioned folks were talking about approaches to optimize the budget in an effective fashion.
The situation reminds of the old-but-still-relevant saying “need is the mother of all invention”
Barring the fundamental issues around economic downturn, a telco operator in Australia is kind of …

Day before evening read an article in one of the leading CXO internet portals on a new Business Intelligence Solutions in the market. This is one of the umpteen notes I read on new players in the market.
Business Intelligence growing at a very high pace, knowing these a host of software professional comes together and mushroom out a myriad of software solutions in the market, in the process the poor evaluators and decisions makers at various enterprises go through the turmoil of getting stuck in the cobweb of information and …

I urge you to read this post on Forrester Blog before going further on this article, without it if you continue to reading here you may not be able to get the crux of the points discussed.
In the last five odd years, whenever I have presented strategies and recommendations for customer management, enterprises I have worked with often requested us to build a strategy without having to relook into the customer data.
Organizations that played the Data Warehousing Game in the last half-decade without attaching tangible and intangible roles of the warehouse …

Wondering if you should go for a Best-of-the-Breed or an Integrated Customer Management Solution? Then, this article is just for you.

A while ago I watched a video from one of the executives from a leading Financial Services company in the world on how he watched his Customer Management initiatives go down the drain.
Yet another case to add 55% of failed CRM cases. As a result of the failure, he is prone not to recommend anything pertaining to Customer Management to his official and social peers in an open way. Well, what is the idea behind this post?
The gentleman in the aforesaid story must have been one of those who must have fallen prey …

Those who have visited CXOToday.Com in the last few days would have read an article on Aligning IT & Business Strategy and if it can pay off? If not, please do read it here and resume reading this post.
In a nutshell, the aforesaid Article unearths some interesting facts around IT and Business Strategy alignment basis a research done Bain & Co. As you must have read, Organizations that have gone ahead with an accelerated IT focus have been proven to be performing better than those who are waiting for the D-Day for IT and …