In the last couple of months I had the opportunity to meet a few established players with specific customer management KRAs in financial services industry.
Though its been a couple of years of India waking up to the Customer Management and associated priorities in business management, my initial interactions with aforesaid folks, reemphasized upon the state of affairs being still nascent and yet to grow, the statement of Campaign Management as a priority item in the scheme of things its quite a good evidence on the industry’s nascent stage.
I respect their …

Day before evening read an article in one of the leading CXO internet portals on a new Business Intelligence Solutions in the market. This is one of the umpteen notes I read on new players in the market.
Business Intelligence growing at a very high pace, knowing these a host of software professional comes together and mushroom out a myriad of software solutions in the market, in the process the poor evaluators and decisions makers at various enterprises go through the turmoil of getting stuck in the cobweb of information and …

Many marketers in the Asia Pacific region I have talked to in various occasions have asked if the entire marketing (campaign management, specifically) process can be automated. The response to this question is technically YES, it can be automated.
However, the real question is, do you, as a marketer want to automate the entire process? You might ask, if it is a relevant question? Yes, it is!
Let me give an analogy in aviation industry. The role of technology in aviation space has increased so much; flying a passenger aircraft from Helsinki …

Imagine you are running one of the leading enterprises (in your area of business context) and tomorrow one of the prospects who enter your premises happened to be Japanese. If you are interested in winning him as your customers (assuming he has some requirement), you might consider bowing down to welcome him and engage in a dialogue.
The reason for you to bow down to welcome him/her has happened basis what you know about the customer – Essentially, you had some information that can be used to serve your customer well.
Getting …

It’s hightime for Marketers to make a choice between attracting the masses or a chosen few to attain the marketing objectives and goals in a structured fashion.

Headlines Today, one of the recent entrant to English News (Television channels) in India. Till a few months ago, it was a good and decent choice for audience looking for simple news headlines. Not too sure, if they were bit but some strange bug to stray away from News Headlines to Page-3 Gossip Headlines.
In the last few days, whenever I flipped to Page3-Gossip-Today (erstwhile Headlines Today), I get to see

Who is going around with who, Why the relationship wouldn’t work (Damn!!) two chosen people of any particular day
Which of the …

Everyone likes to be treated with fairness. There is no change to this equation in any aspect of business as well, and Marketing has no exception. If your marketing consultant or partner or any associate is recommending any sort of unfair approach to be practiced in marketing, don’t think twice and fire ‘em at once.
After finishing some reading on the net last evening, I was chating with a gentleman who asked me to check a particular link in crm2day portal - The referred link led me to a white paper download …

Wondering if you should go for a Best-of-the-Breed or an Integrated Customer Management Solution? Then, this article is just for you.

Technology can play a role in Customer Management is a tested and tried topic today, there are a plenty of case studies around the world proving the statement.

Those who have visited CXOToday.Com in the last few days would have read an article on Aligning IT & Business Strategy and if it can pay off? If not, please do read it here and resume reading this post.
In a nutshell, the aforesaid Article unearths some interesting facts around IT and Business Strategy alignment basis a research done Bain & Co. As you must have read, Organizations that have gone ahead with an accelerated IT focus have been proven to be performing better than those who are waiting for the D-Day for IT and …